What problem did you identify?
That men get dragged around shopping with their partner/friend, and there is nothing they can do whilst shopping.
What evidence did you find to support your decisions?
(Primary) We spoke to shoppers around leeds, and their male partner. Also, spoke to male friends/family for their opinions.
(Secondary) Looked on the internet.
(Qualitative) Got opinions from males and also the shop assistants working in the store.
(Quantitative) We counted how many couples were in the store and how many men there were.
What methods did you use to gather your evidence and what forms did it take?
Questionnaire for males, to see what they would want/ what they are interested in.
What methods of research did you find useful and why?
Questionnaire was quite useful, though was sometimes difficult to get answer, as they didn't have time to stop and talk.
How did these inform your response to your problem?
From the results, it showed that males wanted something to do whilst they were shopping, so we came up with something they could read that would be funny and entertaining, as this was shown to be what the male audience wanted.
What methods did you encounter as problematic?
Getting opinions from the men in town, as they were busy doing something, or needed to be somewhere.
How did you overcome this?
Asked males when they were not with their partner (when they were with mates) - not in the shopping area.
What research could you have carried out that would have proved more useful?
I think more opinions and information about what a man finds interesting and wants to read or look at would have developed our idea more.
Also, our quantitative research could have been looked into much more, by looking into more stores to see where 'couples' go.
List 5 things that you have learnt about the design process:
- Found it quite difficult to work with the public. Needed to find a better way to get answers from them.
List 5 things you would do different next time:
- Make sure that everyone has something to do.
- Split up more. Go in different directions to find different, but relevant information, so there would be more to work with.
